Birthed in a New York City loft in 2013, Die Happy began as a bold experiment—to re-imagine the modern gentleman’s club. What started as a simple idea grew into a great personal awakening, uncovering empowerment, human connection, and authentic expression.

We’ve challenged conventions, rewritten the rules, and created safe spaces where intimacy thrives and authenticity is celebrated. From our humble beginnings to transforming some of New York City’s most iconic venues, we’ve proven that the pursuit of pleasure can be a revolutionary act.

Join the revolution.

 
 
 
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A personal invitation to something extraordinary in 2025.

12 years ago, I found myself outgrowing the traditional strip club scene. The dizzying chaos, one-sided transactions, and emptiness I felt after each visit had lost their appeal. But I still craved genuine connection with beautiful women.

So, I set out to re-imagine the modern gentleman’s club.

In 2013, a Meatpacking loft was transformed into a private club that would later become known as Die Happy. It was refined, relaxed, and—above all—a safe and empowering space for all.

Instead of hiring professional dancers, I welcomed everyday women curious about exploring and expressing the erotic part of themselves. When these women felt safe and empowered, something unexpectedly magical happened: they blossomed.

Being around women who were truly turned on and expressive was not only exciting - it was transformative. And not just for the women, but for me. Through these exchanges, I connected deeply with myself and for the first time, I left feeling good.

I also sought to build a community of like-minded men—men who value connection, respect, and authenticity. Creating this kind of community was critical because the energy and attitudes men bring into a space profoundly impact how safe and empowered women feel. By surrounding myself with men who respect women as equals, who are grounded in their own masculinity, and who understand the power of genuine connection, we could create an environment where women could truly blossom.

This wasn't just about fostering respect for women; it was about redefining what it means to be a man in these shard spaces. It meant prioritizing mutual empowerment, supporting one another’s growth, and holding ourselves accountable to a higher standard of behavior. By doing so, we created a foundation where not only women could thrive, but men could also evolve. This dynamic of mutual respect in the pursuit of shared pleasure became an essential part of what makes Die Happy unique.

Fast forward to today: Die Happy operates Rosewood Theater, a licensed New York Cities gentleman’s club. A dream realized. Also a dream realized, I’ve married the love of my life and started a family—a journey that has been as humbling as it is rewarding. Marriage and fatherhood have shown me just how much I still have to learn. I am, and always will be, a student of life—a man navigating the complexities of relationships, the balance between ambition and presence, and the endless layers of self-discovery. Die Happy has always been a reflection of this journey.

As we step into 2025, I invite you to join me in creating something extraordinary—a safe space where men and women can come together to evolve into their most expressive and connected selves. This is the very essence of Die Happy and, in my view, the essence of our shared human experience.

If this resonates with you, I’d love to welcome you to Die Happy. Let’s explore what’s possible when we re-imagine a gentleman’s club as a transformative space.

Mountains of love,

The Founder of Die Happy

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